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To date, literature indicates that doctor use of social media facets by industry varied widely which absolutely utilise it as means for posting property guidance and use it for facilitating buyer engagement e. g. Virginia Phelan, Chen, and Haney, 2013. This is in keeping with doctor reports that intertwined doctor relationship of advice technology applications in doctor context of tourism and hospitality as adventure based industry which makes tourists as agent of place branding that might or couldn’t broaden doctor place identity and its authenticity and how its implications impact doctor enterprise e. g. the study of Dwivedi, Shibu and Venkatesh, 2007. Obviously doctor discussion of happiness has been around a long time as witnessed by Thomas Jeffersons reference scientific doctor pursuit of happiness in doctor Declaration of Independence. There is a growing to be happiness industry. Much of it is sweet, but there are doctor usual hucksters and feel good seminars that lack substance. On doctor other hand, over doctor last 30 years happiness has been a vital scientific research topic under doctor broad umbrella of Positive Psychology. Two of doctor best books are by Harvardss Shawn AlchorsThe Happiness Advantage and former CBS correspondent Michelle GielansBroadcasting Happiness. They are in accordance with doctor strong foundation laid out by Martin Segliman at doctor University of Pennsylvania.